So before all this madness began with covid , the business was relatively small , we knew most of our customers and they knew us and what we do. The past few months while positives can be taken has also brought some negatives . For those of you who don't know us , TheStoreRoom team is myself Frank and my Wife Joanne , we really tried to use the situation during covid to expose the business to larger audiences by advertising as much as we could . But advertising , is a dangerous pit with so many options and people wanting your budget , trying to get the most effective advertising for you is a mine field .
We tried google ads , we tried print media , we tried 2 social **influencers ** with very limited results , we found that the best trackable effective targeted advertising was through instagram / facebook so we ran with it . The hope was that we would ride the crest of the online surge and stay on board after the waves passed , unfortunately the waves have died and we are now left in a situation going forward of uncertainty . Its very easy to fall into the * we are doing well * bracket until your not and the accountant calls with the news of the Tax man waiting .
On a brighter note , we continue to bring new products to the market , largely ethically sourced and we are working on a new website layout and another product launch in the next few weeks , and of course our end of summer stock clearance is this weekend
Next month brings some brilliant new collectibles which we are very excited about so stay tuned